If you are an artist with an album in iTunes you may have noticed something this past month regarding any links you were using on your website or social media for sending your fans to your content in iTunes. The links no longer took your customers to the album in iTunes.
With the launch of Apple Music on June 30th, 2015, all album links into iTunes were automatically sending customers to the Apple Music section of iTunes rather than the traditional album’s location in the iTunes download store section. However, Apple has recently released a new URL format that allows a link to “force” a customer to visit either iTunes or Apple Music depending on the URL that is provided.
Our system is currently generating these new links for our ENTIRE catalog and the processing should be complete in 24-48 hours. Please note that with the introduction of these new links, any historical “click” data that was tracked for the older links will no longer be displayed in your Dashboard at Catapult and the number of “clicks” on the link will reset to zero since it is by its very nature a brand new URL.